It is a fact that it is cheaper for a mobile operator, to retain your existing customers than to acquire new ones. While the market growth has paced down significantly the past years, it is evident that the cost gap between retaining a customer and acquiring a new one is getting wider every year. In many cases, the most widely used methods of retaining customers (such as discounts, offers on new devices etc.) are not bringing the required revenues - especially when they are applied uniformly.
In MobileMedia we have loyalty solutions, varying from a tactical promotion for few weeks, to a semi-annual recurring scheme or up to a annual (or even longer) operation that give targeted results. Those programs not only can they retain your customers (or reduce the churn of your customer base) but at the same time create a buzz around the brand and introduce the elements of "wow" and innovation to the market, resulting to exceptional long term results to your revenues.